Birthlight’s aim is a holistic approach to pregnancy to enhance the wellbeing of women and their partners through the journey of pregnancy and birth. Birthlight was founded by Françoise Freedman. As a medical anthropologist at the University of Cambridge, Françoise travelled to various parts of the world studying indigenous cultures for medical research. While pregnant in the Amazon rainforest in Peru, she received advice from indigenous wome n on movements to do for easing discomforts and adapting to the changes in her body, experiencing benefits first hand. Over time, Françoise set about incorporating these techniques into her yoga practice and Birthlight was formed.